Target audience

The concept of target audience is fundamental to the production of film. Age, gender, class/social status, behaviour and values must be considered in order to make the product as appealing as possible to the desired audience.

Our opening sequence "Reverse" is a crime/thriller film, that tells the story of a university student who uses his IT/computing skills to conduct a scam of his own, tricking professional scamming teams to expose them and make profit out of it. 

 

The audience demographic for "Reverse" is mainly straight, white, British, working class men, aged 18-21. This is because of the interests shared by the demographic on the sequence's concept around crime and student (teen) life as well as the the thriller genre. 

The socio-economic status of the target audience is D -semi-skilled and unskilled manual workers- and E - students and unemployed people. This is due to the social status of the film's characters and the appeal to the audience. 

I would categorise the target audience for our opening sequence as being in “The Reformer” group as they value independent judgment and intellectuality- such values shown in our main character. Moreover, the group is said to be "the leading edge of society", another word for outcast.