Saul (and Elaine) Bass- Biography

Saul (and Elaine) Bass "In a sense, all modern opening title sequences that introduce the mood or theme of a film are a legacy of the Basses' work. 

Saul Bass is a filmmaker and graphic designer, mostly known for his opening title sequences and movie posters. Bass worked for some of Hollywood's greatest filmmakers: Alfred Hitchcock, Otto Preminger, Stanley Kubrick and Martin Scorsese.

Bass' most well-known works (opening sequences): The Man with the Golden Arm (1955); Otto Preminger Anatomy of a Murder (1958); Otto Preminger North by Northwest (1959); Alfred Hitchcock Vertigo (1958); Alfred Hitchcock Psycho (1960); Alfred Hitchcock Casino (1995).

Bass was responsible for changing opening credits into a graphic style which introduces the theme and mood of film in an exciting way. He invented kinetic typography ('moving text'). In 1955, Elaine and Saul Bass met and first worked on opening sequence of Spartacus (1960)- Stanley Kubrick together, designed and directed by Saul and co-directed and produced by Elaine. After their marriage, the two worked in close collaboration on title designs such as The Age of Innocence (1993)- Martin Scorsese and Casino (1995) .